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Tuesday, May 7, 2019

Do not subscribe to Luckin coffee ipo! Why?

https://www.businesstimes.com.sg/consumer/gic-backed-luckin-coffee-seeks-to-raise-up-to-us510m-in-us-ipo

I've heard too many news about this coffee startup.

Do you know where does this startup source its coffee beans?
It sources its coffee beans from Taiwan which is not a coffee producing country and the coffee beans are not of good quality.  A real coffee company will source its coffee beans from coffee producing countries and not from Taiwan.  Why is this company sourcing coffee beans from Taiwan? I leave it to your imagination.

This coffee startup is burning cash like hell, just like the bike sharing business.  It has to offer discounts and deals just to sell its coffee.  Without these discounts and deals, it cannot sell at all.

The short-sellers will target and publish SELL reports on this coffee startup in the future because it has weak fundamentals and a flawed business concept.

Hopefully, GIC is able to get out of this company soon before it suffers from a great burnout.

1 comment:

Eric Ho said...

https://finance.yahoo.com/news/what-you-need-to-know-about-luckin-coffee-ahead-of-its-ipo-151434208.html

This business model is simply not sustainable because it is akin to giving out free coffee.